Why do I choose Wella? Because it’s quality. It’s that simple. Wella is high-quality and is a gold standard color line, celebrating 135 years in the hair industry!! Is that possible? Yes, it is. It’s hard to believe a brand like Wella has been around that long but it just goes to show serious they are about hair and that means A LOT to me! As a hair stylist of 17 years my priority is to give my clients the best in everything I do and every product I use. Wella offers me education so I can continue to keep up with current trends and make you look beautiful!
Wella offers many options when it comes to color. They have a permanent color line called Koleston Perfect. Here’s a little about Koleston Perfect from Wella’s website:
“Koleston Perfect, the professional hair product that sets the standard for expertise and creativity in hair color.
Trusted daily in over 100,000 salons worldwide to deliver predictable color results and supreme hair care thanks to our highest quality ingredients.
Contains up to 25% conditioning agents and lipids for care and gentle-on-hair results.
Endorsed by the Institute of Trichologists, the most important professional association for trichologists in the world and Winner of the SalonStar award in the color category for the 5th time in a row.”
Wella has provided an alternative color line to reduce the risk of allergy called Koleston Perfect Innosense, for those who tend to have allergies to hair color. A few of my clients who are allergy prone love KP Innosense and request it for their hair color service. The following info shares more about Innosense from Wella.com:
A brand of vibrant permanent color with Koleston Perfect performance, formulated to reduce the risk of developing allergy*. 27 beautifully vibrant shades, suiting any need from sophisticated blonde and brunette to bold black or daring red.
New ME+ DYE molecule*
Formulated without pPD/pTD**
Simple and complete line-up
With up to 100 % grey coverage and 3 levels of lift
Color used as part of the Couture Color services
Globally awarded professional hair product by beauty & science
1st hair color molecule accredited by the Skin Health Alliance
Winner of the US Allure Beauty Breakthrough Award (2014)
Winner of the Vogue Spain Best Hair Color Award (2014)
Accredited by ECARF (European Center for Allergy Research Foundation)